Internet Strategy Blog

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Getting involve in niche marketing is only a part of the path to success. To achieve success, you have got to dominate the niche.

While many marketers are happy that they have found a profitable niche, they are completely clueless on what they should do to dominate the niche.

Here is what you should do to establish your leader status in your niche,

1. Build Your Reputation. Brand yourself as the expert in your niche by providing plenty of free and useful information on and off your site. Article writing, blogging and participate actively in niche forums are really some of the good off sites strategy to brand yourself.
2. Develop Quality Products Targeted To Specific Needs. Operating in a niche market allows you to easily create products that target a specific community or market.
3. Exceptional Customer Support. Retain your customer with exceptional services and support. Word of mouth marketing often works the best with a high quality product and exceptional customer services.
4. Establish A Community. Build visitors loyalty through forums, blogs or even social networks.
5. Analyze And Learn From Your Competitor. Analyze your top competitors and find out their strengths and weaknesses. Learn from their strengths and counter them on their weaknesses.
6. Form joint venture. Joint venture gives you additional exposure which will increase your credibility and sale. It also allows you to tap into market that you could not achieve previously.
7. Constantly Remind Your Customer Of Your Presence. Make your presence felt by constantly sending follow up email, regular newsletter or specific industry news. Organizing a mini contest or special promotion is also ways to inform your customer that you are still in business.
8. Find Out What Your Customers Are Thinking. Knowing what your customers want allow you to provide products or services that cater to their needs. Conduct surveys or gather feedback regularly from customers to find out what they want and how you can improve.

It is always important to keep your focus on satisfying your customer. Most market leaders know the rule of reciprocal: If they first give you what you want, you will give them back double or triple what they want…in this case, money.

It is not difficult to become a famous blogger…check out the cartoon below.

Cartoon by Dave Walker. Find more cartoons you can freely re-use on your blog at We Blog Cartoons.

For any online business, the only thing that determines its survival is the amount of traffic to the site. While it is easy to drive traffic to your site (spend a little time to set up a Google Adwords campaign and you can get your traffic in as fast as 5 minutes), the difficult part lies in retaining your traffic. In fact, the question all business owners should ask themselves is “How can I retain my visitors and make them come back repeatedly. Better still, recommend my website to others?”

The answer is: make your website addictive.

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Perfect scenario: All your visitors go to your website, browse through the product catalogue and click the “buy” button within 10 minutes.

Real scenario: There are hardly any visitors to your website. Even if there are any, they click away even before your website is fully loaded (not to mention browsing the product catalog). Out of 100 visitors, only 1 buys your products. Out of 10 who bought your products, 2 requested for refund.

Sound familiar?

If it is not happening to you, then it is definitely happening to a lot of business owners out there. The only reason why most websites are not making a lot of sales is because the visitors are not comfortable buying from them. It all boils down to the word: ‘TRUST’. If there is no trust between the buyer and seller, there won’t be any transaction at all. Will you ever buy from someone who you think might con you?

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RSS stands for “Really Simple Syndication” and it is a really quick and easy method to get tons of traffic to your site.

How does RSS work?

Let say you own a website on a particular niche. Whenever you post a new content on your site, you want others interested to know about it too. By putting the latest content as an ‘item‘ in your RSS feed, you can have the page appear in front of those who has subscribed to your feed instantly. It’s really a fast way to inform your reader of your latest content.

Why use RSS?

If you own a blog, most likely all your posts are already syndicated in your blog feed. However, for webmasters who have not yet syndicate their content, they have surely missed out a lot of benefits (and even huge commission) over here.

Here is what you can achieve with a RSS feed:

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